Harvest Melody Beverage Co.
Harvest Melody is a small-batch seasonal beverage company based out of a small farming town in New Hampshire. Committed to using but the fruits and spices of autumn, each bottle is a meticulously crafted medley of flavors that was hand-picked to highlight and celebrate the beauty and variety of its seasonal-specific flavors.
Beverage Packaging
Visual Identity
Product Display
Young Ones - Nominee, 2026
The autumn season often felt far too brief for Harvest Melody's founding family. Capturing that fleeting feeling meant drawing on a varied combination of influences: traditional harvest festival activities, floral colonial American wallpaper, ragtime and acoustic folk music, pastoral American folklore, and of course the flavors of that time of year all were frequent touchstones for the identity to read correctly.
Having such an affinity for all that the season holds, it was important to draw on that passion in every aspect of the project. The fox was a standout choice for the brand's symbol because of the animal's status as a sort of unofficial autumnal mascot. And the banner he carries both symbolizes fall festivals and parades as well as evokes a simplicity associated with bygone eras of family farming. The color associated with each flavor is not only inspired by the turning leaves, but also corresponds to the flavor profile and natural hue of the beverage itself. The entire design had to feel hand-made and a bit rustic, which translated perfectly into the miniature hay ride wagon used to display the products.